Samsung Electronics is reportedly in advanced discussions with AI search startup Perplexity to integrate its AI assistant and search functionalities into Samsung devices. This strategic move aims to diversify Samsung’s AI offerings and reduce its reliance on Google’s services.
Potential Integration Details
The collaboration may involve preloading Perplexity’s AI assistant and application on Samsung smartphones and tablets. Additionally, there are considerations to embed Perplexity’s search features within Samsung’s native web browser and its virtual assistant, Bixby. Such integration would provide users with an alternative AI-driven search experience directly on their devices.
The forthcoming Samsung Galaxy S26, anticipated for release in the first half of 2026, is expected to offer Perplexity as an optional default AI assistant. This inclusion signifies Samsung’s commitment to providing users with diverse AI tools tailored to their preferences.
Strategic Implications
Samsung’s initiative mirrors a broader industry trend where tech companies seek to collaborate with multiple AI developers to enhance device functionalities. By potentially integrating Perplexity’s AI capabilities, Samsung aims to offer a more personalized and efficient user experience.
For Perplexity, this partnership represents an opportunity to expand its presence in the mobile device market. Following its recent integration with Motorola, collaboration with Samsung could significantly increase Perplexity’s user base and influence in the AI assistant domain.
Investment and Development Prospects
Beyond software integration, discussions between Samsung and Perplexity have reportedly extended to the development of an AI-powered operating system and AI agents. Such advancements could redefine user interaction with devices, emphasizing automation and intelligent assistance.
Samsung is also expected to participate in Perplexity’s upcoming funding round. The startup, backed by notable investors including Jeff Bezos, aims to raise $500 million, targeting a valuation of $14 billion. This investment would not only solidify the partnership but also accelerate the development of innovative AI solutions.
Contextual Background
The potential deal emerges amid revelations that Google compensates Samsung significantly for the default placement of its Gemini AI assistant on Samsung devices. Details of this arrangement surfaced during the U.S. Department of Justice’s antitrust case against Google, highlighting the competitive dynamics in the AI assistant market.
By exploring alternatives like Perplexity, Samsung demonstrates a strategic shift towards diversifying its AI partnerships, aiming to offer users varied and enhanced AI experiences.
Source:- The Indian Express
