At Google I/O 2025, Google introduced a suite of AI-driven shopping features designed to revolutionize the online retail experience. By integrating advanced AI capabilities into Google Search, users can now enjoy a more personalized, efficient, and interactive shopping journey.
AI Mode in Search: Personalized Shopping Assistance
Google’s new AI Mode in Search leverages the Gemini AI model alongside the extensive Shopping Graph, which comprises over 50 billion product listings. This integration allows users to receive tailored product recommendations based on specific queries. For instance, searching for “waterproof travel bag for Portland in May” prompts AI Mode to consider factors like weather conditions and travel needs, delivering curated suggestions that align with the user’s intent.
Virtual Try-On: Visualizing Apparel on Yourself
Enhancing the online apparel shopping experience, Google’s Virtual Try-On feature enables users to see how clothing items would look on their own bodies. By uploading a full-length photo, shoppers can virtually try on billions of apparel listings, including shirts, pants, skirts, and dresses. This technology utilizes a custom image generation model that understands the nuances of different fabrics and how they drape on various body types, providing a realistic visualization to aid purchasing decisions.
Agentic Checkout: Seamless and Smart Purchasing
Agentic Checkout streamlines the purchasing process by allowing users to set desired price points and preferences for products. Once the specified conditions are met, Google notifies the user and can autonomously complete the purchase using Google Pay, all without leaving the Search interface. This feature simplifies the buying process, ensuring users can capitalize on deals effortlessly.
Availability and Future Outlook
These AI-driven shopping features are currently available in the U.S. through Google’s Search Labs, with plans for broader rollout in the coming months. By integrating advanced AI capabilities into the shopping experience, Google aims to make online retail more intuitive, personalized, and efficient for users worldwide.
