As of May 2025, Shopify has significantly enhanced its platform with advanced AI integrations, aiming to streamline e-commerce operations for merchants. Here’s an overview of the key AI-driven features now available:
AI Store Builder
Shopify’s new AI Store Builder allows merchants to create fully functional online stores by simply inputting descriptive keywords. The tool generates three complete store layouts, including images and text, thereby reducing the time and resources typically required for store setup.
Sidekick: AI Commerce Assistant
Sidekick is an AI-enabled assistant designed to help merchants manage their stores more efficiently. It provides personalized support by understanding the context and data of each shop, assisting with tasks such as content creation, SEO optimization, and marketing automation.
Shopify Magic
Shopify Magic is a suite of AI tools that assist merchants in various aspects of their business. Key features include:
Content Generation: Automatically creates SEO-optimized product descriptions, FAQs, and marketing copy.
Email Marketing: Suggests subject lines, body text, and images for email campaigns, pulling live data from the store.
Image Editing: Offers AI-powered tools for editing product images, such as background removal and enhancement.
AI Shopping Agents and Catalog Integration
Shopify has introduced AI shopping agents that can drive sales by connecting products to conversational platforms. The Shopify Catalog enables developers to build AI shopping agents that showcase products to potential customers using conversational AI. Additionally, the Knowledge Base App generates AI-readable FAQs based on store policies, enhancing customer interactions.
These AI integrations are part of Shopify’s broader strategy to empower merchants by automating routine tasks, enhancing customer experiences, and providing insightful analytics. By leveraging these tools, merchants can focus more on strategic growth and less on day-to-day operations.
